There are near-endless examples to aid in brainstorming what shape you want your website to take on.

The first part of my process is helping to establish the aesthetic you are looking to capture. I have found that limiting examples of previous work helps to prevent creative stagnation when it comes to planning your site.

Instead, I want to think of it in terms of Focus and Approach and give the example below to help with how to simply your needs in that framework. Don't worry! There will be much more to add, this just helps us to "get paint on the canvas, sooner."

https://azmasterroofing.com

Focus:

Simplicity - Bold - Standout Coloring

Approach:

As a web designer, I serve as a collaborative partner; translating vision into effective design while guiding clients through aesthetic choices, industry standards, and best practices. My role is to balance form with function, ensuring every decision strengthens how their website communicates their message and their brand. For this customer the most important aspect to focus on, was to stand out amongst the many roofing companies that they compete with in their area. After analysis of competitive market, provided bold stand-out options that went against convention in their area.

https://azmasterroofing.com

Focus:

Approach:

Learn more about my approach and how I focus on customer freedom.

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